888 Sister Sites
The short answer
888 is operated by Broadway Gaming Ireland DF Limited on Gambling Commission account 39028, 58267. 10 other UK brands run on that same licence: 888 Bingo, 888 Ladies, Bingo Loft, Costa Bingo, Genie Riches, Moon Bingo, Robin Hood Bingo, Sugar Bingo, Wink Bingo and Wink Slots.
Verified licence record
39028, 58267
Broadway Gaming Ireland DF Limited · Broadway Gaming network
Check on the public registerLicence family · Broadway Gaming Ireland DF Limited
Every brand on licence 39028, 58267
| Sister brand | Licence account | Network | Launched | |
|---|---|---|---|---|
| 888 Bingo | 58267 | Broadway Gaming | — | |
| 888 Ladies | 58267 | Broadway Gaming | — | |
| Bingo Loft | 58267 | Broadway Gaming | — | |
 Costa Bingo | 58267 | Broadway Gaming | — | |
 Genie Riches | 58267 | Broadway Gaming | — | |
| Moon Bingo | 58267 | Broadway Gaming | — | |
 Robin Hood Bingo | 58267 | Broadway Gaming | — | |
| Sugar Bingo | 58267 | Broadway Gaming | — | |
| Wink Bingo | 58267 | Broadway Gaming | — | |
 Wink Slots | 58267 | Broadway Gaming | — |
All Broadway Gaming Ireland DF brands
How the group is structured
Broadway Gaming Ireland DF Limited holds account 39028, 58267 and trades under 11 names in the UK. 888 is one of them; 888 Bingo, 888 Ladies, Bingo Loft, Costa Bingo, Genie Riches, Moon Bingo, Robin Hood Bingo, Sugar Bingo, Wink Bingo and Wink Slots are the others. To the Gambling Commission that is one licensee with one set of licence conditions, however many separate websites the customer sees.
The operator runs more than one account — 39028, 58267 — which usually means separate licences for different product types or acquired companies kept on their original registration. Both are listed on the public register under the same licensee.
Commercially the group sits inside the Broadway Gaming network, so you will often see these brands described together in industry coverage even where the licence record is what actually ties them.
This matters in one practical way: a decision made about your account at one of these 11 brands is made by the same company that runs the rest. Verification checks, source-of-funds requests and account restrictions are commonly applied across a licence rather than per brand.
How 888 compares to its sister sites
All 11 brands on account 39028, 58267 answer to the same licensee, so the things set at licence level — complaints routing, funds protection, self-exclusion — are identical across them. What differs is set per brand: the welcome offer, the lobby, the payment methods on the cashier and the look of the site.
Is 888 safe?
888 holds a current Gambling Commission licence under account 39028, 58267. That is the part you can verify yourself, and it is the part that matters: a UK licence brings segregated customer funds, a named alternative dispute resolution route, mandatory age verification and GAMSTOP participation.
What a licence does not tell you is how the operator behaves — how fast withdrawals clear, how it handles a disputed bonus, how heavy the verification is. That is worth reading reviews for. What we publish here is the record, not a score.
To check it yourself: open the Gambling Commission public register, search Broadway Gaming Ireland DF Limited, and confirm account 39028, 58267 lists 888 as a trading name. It takes about thirty seconds and it is the only source that cannot be marketed at you.
How uniform is this group?
Unusually so. All 11 brands on account 39028, 58267 share a single registration — none of them holds a separate licence account, and none is listed under a different network. For a player that means the licence-level protections, the complaints route and the self-exclusion all behave identically whichever of the 11 you sign up to. What still differs is set per brand: the lobby, the welcome offer and the cashier.
Sites like 888
The closest alternatives are not a hand-picked list — they are the brands that share 888's licence. Same operator, same licence conditions, same complaints route, different site.
All Broadway Gaming Ireland DF brands
GAMSTOP and self-exclusion
Because 888 is licensed by the Gambling Commission, a GAMSTOP self-exclusion blocks it. It also blocks every other brand on account 39028, 58267 and every other UK-licensed gambling site, in one registration.
This is the reason the "sister site" question matters to people who have self-excluded. You cannot get round GAMSTOP by moving to a sibling brand, and any site advertising itself as outside GAMSTOP is not UK-licensed. We do not list those, and we do not link to them.
If gambling is causing you harm, the National Gambling Helpline is free on 0808 8020 133, 24 hours a day.
Questions about 888
How many sister sites does 888 have?
10, on Gambling Commission account 39028, 58267: 888 Bingo, 888 Ladies, Bingo Loft, Costa Bingo, Genie Riches, Moon Bingo, Robin Hood Bingo, Sugar Bingo, Wink Bingo and Wink Slots.
Who owns 888?
888 is operated by Broadway Gaming Ireland DF Limited, part of the Broadway Gaming network. The licensee is listed on Gambling Commission account 39028, 58267.
Is 888 licensed in the UK?
Yes — account 39028, 58267 on the Gambling Commission register. We recheck every account on this site monthly; this one was last confirmed in September 2026.
Does GAMSTOP cover 888 and its sister sites?
Yes. One GAMSTOP registration blocks 888 and all 10 sister brands, plus every other UK-licensed site.
Can I claim the welcome bonus at 888 and its sister sites?
Usually not. Operators normally write the welcome offer as one per customer across the whole licence, so claiming at several brands on account 39028, 58267 tends to breach the bonus terms rather than double your money.
If my account is closed at 888, can I use a sister site?
Often not. Account decisions are made by the licensee, not the brand, so a closure or restriction on account 39028, 58267 is commonly applied across every brand on it.